Brochure Design Typography in Brochures 2

Question 1

What is 'tracking' in typography?

Accepted Answer

Uniform spacing adjustment across a range of characters

Answer

Tracking adjusts the overall letter spacing uniformly across a selected range of text.

Question 2

Which point size range is typically recommended for brochure body text?

Accepted Answer

9–12 pt

Answer

Body text in brochures is most readable at 9–12 pt, balancing legibility with space efficiency.

Question 3

What is a 'widow' in brochure typography?

Accepted Answer

A single word or short line left alone at the end of a paragraph

Answer

A widow is an isolated short line at the end of a paragraph, considered bad typographic practice.

Question 4

Sans-serif fonts are often preferred for which part of a brochure?

Accepted Answer

Headlines and subheadings

Answer

Sans-serif fonts' clean lines make them highly legible at larger headline sizes in brochures.

Question 5

What is the purpose of a 'drop cap' in a brochure?

Accepted Answer

To visually signal the start of a major section with an enlarged first letter

Answer

A drop cap draws the reader's eye to the beginning of a section, adding visual interest and structure.

Brochure Design Practice Test