Brochure Design Typography in Brochures 2

Question 1

What is 'tracking' in typography?

Accepted Answer

Uniform spacing adjustment across a range of characters

Answer

Space between individual letter pairs

Answer

Vertical line spacing

Answer

Paragraph indentation

Question 2

Which point size range is typically recommended for brochure body text?

Accepted Answer

9–12 pt

Answer

4–6 pt

Answer

16–20 pt

Answer

24–36 pt

Question 3

What is a 'widow' in brochure typography?

Accepted Answer

A single word or short line left alone at the end of a paragraph

Answer

A font with no serif strokes

Answer

A large decorative initial letter

Answer

An oversized headline

Question 4

Sans-serif fonts are often preferred for which part of a brochure?

Accepted Answer

Headlines and subheadings

Answer

Long body paragraphs

Answer

Fine-print legal disclaimers

Answer

Handwritten-style captions

Question 5

What is the purpose of a 'drop cap' in a brochure?

Accepted Answer

To visually signal the start of a major section with an enlarged first letter

Answer

To reduce the leading between paragraphs

Answer

To justify all text blocks

Answer

To increase tracking on headlines

Question 6

Which file format best preserves font data when sharing brochure files with a printer?

Accepted Answer

PDF with embedded fonts

Answer

JPEG

Answer

PNG

Answer

TXT