Brochure Design Typography in Brochures 2 — Questions and Answers
Question 1: What is 'tracking' in typography?
- Uniform spacing adjustment across a range of characters (Correct answer)
- Space between individual letter pairs
- Vertical line spacing
- Paragraph indentation
Correct answer: Uniform spacing adjustment across a range of characters
Tracking adjusts the overall letter spacing uniformly across a selected range of text.
Question 2: Which point size range is typically recommended for brochure body text?
- 9–12 pt (Correct answer)
- 4–6 pt
- 16–20 pt
- 24–36 pt
Correct answer: 9–12 pt
Body text in brochures is most readable at 9–12 pt, balancing legibility with space efficiency.
Question 3: What is a 'widow' in brochure typography?
- A single word or short line left alone at the end of a paragraph (Correct answer)
- A font with no serif strokes
- A large decorative initial letter
- An oversized headline
Correct answer: A single word or short line left alone at the end of a paragraph
A widow is an isolated short line at the end of a paragraph, considered bad typographic practice.
Question 4: Sans-serif fonts are often preferred for which part of a brochure?
- Headlines and subheadings (Correct answer)
- Long body paragraphs
- Fine-print legal disclaimers
- Handwritten-style captions
Correct answer: Headlines and subheadings
Sans-serif fonts' clean lines make them highly legible at larger headline sizes in brochures.
Question 5: What is the purpose of a 'drop cap' in a brochure?
- To visually signal the start of a major section with an enlarged first letter (Correct answer)
- To reduce the leading between paragraphs
- To justify all text blocks
- To increase tracking on headlines
Correct answer: To visually signal the start of a major section with an enlarged first letter
A drop cap draws the reader's eye to the beginning of a section, adding visual interest and structure.
Question 6: Which file format best preserves font data when sharing brochure files with a printer?
- PDF with embedded fonts (Correct answer)
- JPEG
- PNG
- TXT
Correct answer: PDF with embedded fonts
PDF with embedded fonts ensures fonts display and print correctly regardless of the recipient's system.
Brochure Design Typography in Brochures 2
What is 'tracking' in typography?