Book & eBook Marketing Book & eBook Marketing MCQ 3 — Questions and Answers
Question 1: What is the main advantage of wide distribution (publishing on multiple platforms) versus KDP Select exclusivity?
- Wide distribution always generates higher total revenue
- Wide distribution reduces dependence on a single platform and reaches more diverse readers (Correct answer)
- Wide distribution qualifies books for Kindle Unlimited page reads
- Wide distribution eliminates the need for advertising spend
Correct answer: Wide distribution reduces dependence on a single platform and reaches more diverse readers
Publishing wide spreads risk across platforms like Apple Books, Kobo, and Barnes & Noble, reducing vulnerability to policy changes by any one retailer.
Question 2: Which type of advertising is best suited for retargeting readers who visited an author's website but did not purchase?
- Amazon Sponsored Products ads
- Facebook/Meta pixel-based retargeting ads (Correct answer)
- BookBub Featured Deals
- Goodreads advertising
Correct answer: Facebook/Meta pixel-based retargeting ads
Facebook/Meta pixel-based retargeting allows authors to serve ads specifically to visitors who showed intent by visiting the author's website.
Question 3: What does 'KENP' stand for and why does it matter for authors in KDP Select?
- Kindle Edition Net Proceeds — the royalty per unit sale
- Kindle Edition Normalized Pages — the page-read unit that determines Kindle Unlimited payouts (Correct answer)
- Kindle Enhanced Notification Protocol — how Amazon alerts subscribers of new releases
- Kindle Edition Niche Positioning — a metadata optimization score
Correct answer: Kindle Edition Normalized Pages — the page-read unit that determines Kindle Unlimited payouts
KENP (Kindle Edition Normalized Pages) is the standardized page count Amazon uses to calculate per-page-read payments for books borrowed via Kindle Unlimited.
Question 4: What is 'comparative titling' (comp titles) used for in a book proposal or marketing pitch?
- Proving originality by listing books the new title does not resemble
- Identifying similar successful books to signal the target market and commercial potential (Correct answer)
- Listing all previous books by the same author
- Showing which titles the book will directly compete against on store shelves
Correct answer: Identifying similar successful books to signal the target market and commercial potential
Comp titles help agents, publishers, and readers quickly understand a book's genre, tone, and audience by referencing familiar successful works.
Question 5: In eBook marketing, what does 'going wide' after a KDP Select period typically involve?
- Raising the price above $9.99 to target premium readers
- Distributing to non-Amazon platforms like Kobo, Apple Books, and Google Play (Correct answer)
- Expanding into foreign language translations
- Publishing a print-on-demand version simultaneously
Correct answer: Distributing to non-Amazon platforms like Kobo, Apple Books, and Google Play
After KDP Select exclusivity expires, authors can distribute to other platforms to diversify income and reach readers outside Amazon's ecosystem.
Question 6: Which element of a book sales page most directly influences a browser's decision to purchase?
- The author's biography section
- The book description (blurb) (Correct answer)
- The number of categories listed
- The publication date
Correct answer: The book description (blurb)
The blurb is the primary sales copy that hooks potential buyers, communicates the premise, and creates desire to read the book.
Question 7: What is a 'launch team' typically asked to do on or before a book's release day?
- Purchase the book at full price and request a receipt
- Post honest reviews, share on social media, and help amplify launch momentum (Correct answer)
- Contact local bookstores to stock the print edition
- Submit the book to literary award programs
Correct answer: Post honest reviews, share on social media, and help amplify launch momentum
Launch team members receive advance review copies and are expected to post reviews and share news on release day to spike visibility algorithms.
Book & eBook Marketing Book & eBook Marketing MCQ 3
What is the main advantage of wide distribution (publishing on multiple platforms) versus KDP Select exclusivity?