Book & eBook Marketing MCQ Flashcards
7 cards from real Book & eBook Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Book & eBook Marketing MCQ flashcards as text
What is the main advantage of wide distribution (publishing on multiple platforms) versus KDP Select exclusivity?
Answer: Wide distribution reduces dependence on a single platform and reaches more diverse readers
Publishing wide spreads risk across platforms like Apple Books, Kobo, and Barnes & Noble, reducing vulnerability to policy changes by any one retailer.
Which type of advertising is best suited for retargeting readers who visited an author's website but did not purchase?
Answer: Facebook/Meta pixel-based retargeting ads
Facebook/Meta pixel-based retargeting allows authors to serve ads specifically to visitors who showed intent by visiting the author's website.
What does 'KENP' stand for and why does it matter for authors in KDP Select?
Answer: Kindle Edition Normalized Pages — the page-read unit that determines Kindle Unlimited payouts
KENP (Kindle Edition Normalized Pages) is the standardized page count Amazon uses to calculate per-page-read payments for books borrowed via Kindle Unlimited.
What is 'comparative titling' (comp titles) used for in a book proposal or marketing pitch?
Answer: Identifying similar successful books to signal the target market and commercial potential
Comp titles help agents, publishers, and readers quickly understand a book's genre, tone, and audience by referencing familiar successful works.
In eBook marketing, what does 'going wide' after a KDP Select period typically involve?
Answer: Distributing to non-Amazon platforms like Kobo, Apple Books, and Google Play
After KDP Select exclusivity expires, authors can distribute to other platforms to diversify income and reach readers outside Amazon's ecosystem.
Which element of a book sales page most directly influences a browser's decision to purchase?
Answer: The book description (blurb)
The blurb is the primary sales copy that hooks potential buyers, communicates the premise, and creates desire to read the book.
What is a 'launch team' typically asked to do on or before a book's release day?
Answer: Post honest reviews, share on social media, and help amplify launch momentum
Launch team members receive advance review copies and are expected to post reviews and share news on release day to spike visibility algorithms.
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