Book & eBook Marketing Book & eBook Marketing MCQ 2 — Questions and Answers
Question 1: What is the primary purpose of an 'also-bought' algorithm on Amazon for book discovery?
- To show books purchased together in one transaction
- To surface books frequently bought by customers who bought a given title (Correct answer)
- To recommend books by the same author automatically
- To display books with identical cover designs
Correct answer: To surface books frequently bought by customers who bought a given title
Amazon's 'also-bought' algorithm surfaces titles that the same customers tend to purchase, making it a key organic discovery tool.
Question 2: Which pricing strategy involves temporarily setting an eBook to $0.00 to drive downloads and reviews?
- Freemium pricing
- Permafree strategy (Correct answer)
- Price pulsing
- Loss-leader bundling
Correct answer: Permafree strategy
A permafree strategy permanently (or semi-permanently) sets an eBook to free, typically the first in a series, to build readership and generate reviews.
Question 3: What does 'sell-through rate' mean in the context of a book series?
- The percentage of books sold through brick-and-mortar retailers
- The ratio of readers who buy the next book after finishing the previous one (Correct answer)
- The speed at which a print run sells out
- The percentage of returned copies resold at discount
Correct answer: The ratio of readers who buy the next book after finishing the previous one
Sell-through rate measures how many readers of book N continue to purchase book N+1, directly indicating series profitability.
Question 4: What is a 'reader magnet' in book marketing?
- A high-star review that attracts new buyers
- A free, high-value bonus offered to entice newsletter sign-ups (Correct answer)
- A bookmark or physical giveaway item
- A promotional blurb from a celebrity endorser
Correct answer: A free, high-value bonus offered to entice newsletter sign-ups
A reader magnet is a free piece of content—often a short story, novella, or resource—offered in exchange for an email address to build an author's mailing list.
Question 5: Which metric best indicates the health of an author's email marketing list?
- Total subscriber count
- Open rate and click-through rate (Correct answer)
- Number of unsubscribes per month
- Frequency of emails sent
Correct answer: Open rate and click-through rate
Open rate and click-through rate reveal how engaged subscribers are, which is more meaningful than raw list size.
Question 6: What is 'category stuffing' and why is it problematic on Amazon KDP?
- Adding too many keywords to a book description, causing keyword spam
- Listing a book in irrelevant categories to gain bestseller badges, violating Amazon's TOS (Correct answer)
- Publishing multiple editions under different ASINs simultaneously
- Using paid ads to flood a narrow sub-category with impressions
Correct answer: Listing a book in irrelevant categories to gain bestseller badges, violating Amazon's TOS
Category stuffing means placing a book in unrelated categories solely to earn a bestseller badge, which Amazon considers a TOS violation.
Question 7: How does a 'street team' function in book marketing?
- A team of publicists who physically distribute ARCs to bookstores
- A group of dedicated fans who help spread buzz and post early reviews (Correct answer)
- Paid influencers contracted for a single launch campaign
- Sales reps who pitch books to library acquisition staff
Correct answer: A group of dedicated fans who help spread buzz and post early reviews
A street team is a volunteer group of enthusiastic readers who receive advance content and in return post reviews, share on social media, and generate early buzz.
Book & eBook Marketing Book & eBook Marketing MCQ 2
What is the primary purpose of an 'also-bought' algorithm on Amazon for book discovery?