Book & eBook Marketing MCQ Flashcards
7 cards from real Book & eBook Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Book & eBook Marketing MCQ flashcards as text
What is the primary purpose of an 'also-bought' algorithm on Amazon for book discovery?
Answer: To surface books frequently bought by customers who bought a given title
Amazon's 'also-bought' algorithm surfaces titles that the same customers tend to purchase, making it a key organic discovery tool.
Which pricing strategy involves temporarily setting an eBook to $0.00 to drive downloads and reviews?
Answer: Permafree strategy
A permafree strategy permanently (or semi-permanently) sets an eBook to free, typically the first in a series, to build readership and generate reviews.
What does 'sell-through rate' mean in the context of a book series?
Answer: The ratio of readers who buy the next book after finishing the previous one
Sell-through rate measures how many readers of book N continue to purchase book N+1, directly indicating series profitability.
What is a 'reader magnet' in book marketing?
Answer: A free, high-value bonus offered to entice newsletter sign-ups
A reader magnet is a free piece of content—often a short story, novella, or resource—offered in exchange for an email address to build an author's mailing list.
Which metric best indicates the health of an author's email marketing list?
Answer: Open rate and click-through rate
Open rate and click-through rate reveal how engaged subscribers are, which is more meaningful than raw list size.
What is 'category stuffing' and why is it problematic on Amazon KDP?
Answer: Listing a book in irrelevant categories to gain bestseller badges, violating Amazon's TOS
Category stuffing means placing a book in unrelated categories solely to earn a bestseller badge, which Amazon considers a TOS violation.
How does a 'street team' function in book marketing?
Answer: A group of dedicated fans who help spread buzz and post early reviews
A street team is a volunteer group of enthusiastic readers who receive advance content and in return post reviews, share on social media, and generate early buzz.
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