Bachelor of Graphic Design Typography and Type Design 3

Question 1

What does the term 'hierarchy' mean in typographic design?

Accepted Answer

Organizing type to guide the reader's eye through levels of importance

Answer

Typographic hierarchy uses size, weight, color, and style to establish levels of importance, guiding readers through content in a logical order.

Question 2

Which type of serif features bracketed, angled serifs and moderate stroke contrast?

Accepted Answer

Old Style Serif

Answer

Old Style serifs have bracketed (curved) serifs, low stroke contrast, and an angled axis, reflecting their origins in Renaissance-era calligraphy.

Question 3

What is a hanging indent used for in typography?

Accepted Answer

Keeping all lines except the first at a greater indent

Answer

A hanging indent keeps the first line at the left margin while all subsequent lines are indented, commonly used in bibliographies and bulleted lists.

Question 4

What is the baseline in typography?

Accepted Answer

The invisible line on which most letters sit

Answer

The baseline is the invisible horizontal line upon which the majority of letters rest, serving as the foundation for vertical type measurements.

Question 5

Which principle describes the ideal number of characters per line for comfortable reading?

Accepted Answer

Measure

Answer

The measure refers to the length of a line of text, with an ideal range of 45–75 characters per line recommended for comfortable body text reading.

Bachelor of Graphic Design Practice Test