Bachelor of Graphic Design Typography and Type Design 3

Question 1

What does the term 'hierarchy' mean in typographic design?

Accepted Answer

Organizing type to guide the reader's eye through levels of importance

Answer

Using only one font size

Answer

Mixing many different typefaces

Answer

Making all text the same weight

Question 2

Which type of serif features bracketed, angled serifs and moderate stroke contrast?

Accepted Answer

Old Style Serif

Answer

Slab Serif

Answer

Modern Serif

Answer

Geometric Sans

Question 3

What is a hanging indent used for in typography?

Accepted Answer

Keeping all lines except the first at a greater indent

Answer

Indenting the first line of a paragraph

Answer

Centering numbered lists

Answer

Adding space after a paragraph

Question 4

What is the baseline in typography?

Accepted Answer

The invisible line on which most letters sit

Answer

The top of capital letters

Answer

The descender depth

Answer

The midpoint of lowercase letters

Question 5

Which principle describes the ideal number of characters per line for comfortable reading?

Accepted Answer

Measure

Answer

Modular scale

Answer

Column gutter

Answer

Optical margin

Question 6

What is a drop cap?

Accepted Answer

An enlarged first letter that drops below the first line of text

Answer

A lowercase letter at the start of a paragraph

Answer

A small capital letter

Answer

A decorative separator between paragraphs