Bachelor of Graphic Design Design History & Theory

Question 1

Which early 20th-century German school was foundational in establishing the principles of modern graphic design?

Accepted Answer

The Bauhaus

Answer

The Sorbonne

Answer

The Royal Academy

Answer

The École des Beaux-Arts

Question 2

What design movement, prominent in the late 19th and early 20th centuries, used organic, flowing lines inspired by natural forms?

Accepted Answer

Art Nouveau

Answer

Constructivism

Answer

De Stijl

Answer

Brutalism

Question 3

What does 'Swiss Style' (International Typographic Style) emphasize in graphic design?

Accepted Answer

Grid systems, sans-serif typography, objective photography, and mathematical proportion

Answer

Decorative illustration and ornamental borders

Answer

Handcrafted lettering and warm color palettes

Answer

Narrative storytelling through sequential images

Question 4

Who designed the iconic 1968 Mexico City Olympics visual identity, pioneering the use of bold geometric forms and bright colors?

Accepted Answer

Lance Wyman

Answer

Saul Bass

Answer

Paul Rand

Answer

Massimo Vignelli

Question 5

What is 'Postmodern' graphic design characterized by, in contrast to Modernism?

Accepted Answer

Playful rule-breaking, historical pastiche, complexity, and subjective expression over function

Answer

Strict adherence to grid systems and minimalism

Answer

Exclusive use of black and white color schemes

Answer

A focus on industrial production and standardization

Question 6

What was the significance of Gutenberg's movable type printing press for graphic design history?

Accepted Answer

It enabled mass reproduction of text and standardization of letterforms, democratizing communication

Answer

It introduced color printing for the first time

Answer

It replaced handwriting with machine-drawn illustrations

Answer

It introduced the concept of page layout grids