Affiliate Marketing Review and Assessment 3

Question 1

Which of the following best describes a 'super affiliate'?

Accepted Answer

A high-performing affiliate who drives significant revenue for a merchant

Answer

Super affiliates are top-tier performers who generate a disproportionately large share of a program's sales.

Question 2

What is the key difference between CPA and CPS affiliate commission models?

Accepted Answer

CPA pays per action (e.g., lead or signup), CPS pays per completed sale

Answer

CPA (Cost Per Action) covers any defined action, while CPS (Cost Per Sale) specifically requires a purchase to trigger a commission.

Question 3

An affiliate's review site gets 80% of its traffic from one keyword. What risk does this create?

Accepted Answer

Over-reliance on a single traffic source vulnerable to algorithm changes

Answer

Traffic concentration on one keyword creates fragility — a single Google algorithm update can eliminate most of the site's visitors overnight.

Question 4

Why do some affiliate programs require a minimum payout threshold before sending commissions?

Accepted Answer

To reduce the administrative cost of processing many small payments

Answer

Minimum thresholds reduce transaction fees and administrative overhead by batching payments until a meaningful balance accumulates.

Question 5

What is 'affiliate fraud' in the context of lead generation programs?

Accepted Answer

Submitting fake or incentivized leads to earn illegitimate commissions

Answer

Affiliate fraud in lead gen involves generating low-quality or fabricated leads to collect commissions without delivering genuine prospective customers.

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Review and Assessment 3