Affiliate Marketing Affiliate Marketing Analytics and Tracking

Question 1

In affiliate marketing, what does 'attribution' refer to?

Accepted Answer

The process of crediting the correct affiliate for a conversion

Answer

Attributing a domain name to an affiliate's account

Answer

The SEO authority score of an affiliate site

Answer

Calculating the tax owed on affiliate commissions

Question 2

What is 'last-click attribution' in affiliate marketing?

Accepted Answer

Crediting the affiliate whose link the customer clicked most recently before converting

Answer

Only paying affiliates for the last day of the month's clicks

Answer

Attributing conversions to the last ad creative used

Answer

Measuring the final click-through rate of an email campaign

Question 3

Which metric measures the percentage of users who click an affiliate link out of all users who saw it?

Accepted Answer

Click-Through Rate (CTR)

Answer

Conversion Rate

Answer

Earnings Per Click (EPC)

Answer

Return on Ad Spend (ROAS)

Question 4

What is a 'pixel' in the context of affiliate conversion tracking?

Accepted Answer

A snippet of code placed on the confirmation page that fires when a conversion occurs

Answer

A small image resolution used in banner ads

Answer

A payment processing fee charged per transaction

Answer

A minimum image size requirement for creatives

Question 5

What does a high 'reversal rate' on an affiliate program indicate?

Accepted Answer

A high proportion of commissions are being clawed back due to returns, fraud, or chargebacks

Answer

The program is growing rapidly

Answer

Affiliates are frequently switching networks

Answer

The merchant is offering too many promotions

Question 6

Which of the following best describes 'multi-touch attribution' in affiliate marketing?

Accepted Answer

Distributing conversion credit across all affiliate touchpoints in the customer journey

Answer

Using multiple devices to track a single user's journey

Answer

Requiring affiliates to use multiple tracking links per campaign

Answer

A model where only touchpoints with the highest spend get credit