Affiliate Marketing Review and Assessment 3 — Questions and Answers
Question 1: Which of the following best describes a 'super affiliate'?
- An affiliate who promotes only one merchant exclusively
- A high-performing affiliate who drives significant revenue for a merchant (Correct answer)
- An affiliate network administrator with extra permissions
- An affiliate with a verified social media account
Correct answer: A high-performing affiliate who drives significant revenue for a merchant
Super affiliates are top-tier performers who generate a disproportionately large share of a program's sales.
Question 2: What is the key difference between CPA and CPS affiliate commission models?
- CPA pays per action (e.g., lead or signup), CPS pays per completed sale (Correct answer)
- CPA pays monthly, CPS pays per click
- CPA is for digital products, CPS is for physical goods
- CPA offers higher rates than CPS in all cases
Correct answer: CPA pays per action (e.g., lead or signup), CPS pays per completed sale
CPA (Cost Per Action) covers any defined action, while CPS (Cost Per Sale) specifically requires a purchase to trigger a commission.
Question 3: An affiliate's review site gets 80% of its traffic from one keyword. What risk does this create?
- Excessive commission payouts
- Over-reliance on a single traffic source vulnerable to algorithm changes (Correct answer)
- Legal liability from the FTC
- Cookie stuffing violations
Correct answer: Over-reliance on a single traffic source vulnerable to algorithm changes
Traffic concentration on one keyword creates fragility — a single Google algorithm update can eliminate most of the site's visitors overnight.
Question 4: Why do some affiliate programs require a minimum payout threshold before sending commissions?
- To penalize low-performing affiliates
- To reduce the administrative cost of processing many small payments (Correct answer)
- To comply with FTC disclosure regulations
- To prevent affiliates from leaving the program
Correct answer: To reduce the administrative cost of processing many small payments
Minimum thresholds reduce transaction fees and administrative overhead by batching payments until a meaningful balance accumulates.
Question 5: What is 'affiliate fraud' in the context of lead generation programs?
- Promoting competing merchant programs simultaneously
- Submitting fake or incentivized leads to earn illegitimate commissions (Correct answer)
- Using coupons the merchant did not authorize
- Reviewing products without personally using them
Correct answer: Submitting fake or incentivized leads to earn illegitimate commissions
Affiliate fraud in lead gen involves generating low-quality or fabricated leads to collect commissions without delivering genuine prospective customers.
Question 6: Which type of content typically achieves the highest affiliate conversion rates for high-ticket products?
- Banner ads embedded in unrelated content
- In-depth comparison and review articles targeting purchase-intent keywords (Correct answer)
- Social media posts with affiliate links in captions
- Generic category pages with product listings
Correct answer: In-depth comparison and review articles targeting purchase-intent keywords
Detailed reviews and comparisons targeting buyers who are actively researching before a high-consideration purchase convert at significantly higher rates.
Question 7: What does 'chargeback' mean in the context of affiliate marketing commissions?
- A fee charged by the affiliate network for processing payments
- Reversal of an affiliate commission when a customer returns a product or disputes a charge (Correct answer)
- A bonus commission for top-performing affiliates
- An automatic bid increase in PPC campaigns
Correct answer: Reversal of an affiliate commission when a customer returns a product or disputes a charge
Chargebacks occur when sales are reversed due to refunds or disputes, and the corresponding affiliate commission is clawed back.
Affiliate Marketing Review and Assessment 3
Which of the following best describes a 'super affiliate'?