Affiliate Marketing Cheat Sheet 2026

The 30 highest-yield Affiliate Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What does EPC (Earnings Per Click) measure in affiliate marketing? → The average earnings an affiliate generates for every 100 clicks on their links
2. What is an 'affiliate manager' responsible for in a network or in-house program? → Recruiting affiliates, providing support, and optimizing the program's performance
3. Which of the following is a key feature that distinguishes ShareASale from other affiliate networks? → It offers real-time tracking and a large variety of merchant niches
4. Which metric best indicates the overall profitability of an affiliate campaign when accounting for ad spend? → Return on Ad Spend (ROAS)
5. Which of the following best describes 'multi-touch attribution' in affiliate marketing? → Distributing conversion credit across all affiliate touchpoints in the customer journey
6. Awin is a major global affiliate network. Which two well-known networks did it acquire to grow its US presence? → ShareASale and Commission Factory
7. Which criteria is typically used to purchase paid search marketing? → PPC
8. The term "paid advertising" used in a per-click paradigm is ______. → Sponsored search-engine advertising
9. Which tool is most commonly used by affiliates to analyze organic search traffic and keyword performance on their content sites? → Google Search Console
10. Which of the following are examples of online advertising strategies used by marketers to promote websites? → SEO
11. What is a 'pixel' in the context of affiliate conversion tracking? → A snippet of code placed on the confirmation page that fires when a conversion occurs
12. Which of the following best describes a 'private affiliate program' compared to a network-based program? → An in-house program run directly by the merchant without using a third-party network
13. What is a 'chargeback' in the context of affiliate marketing commissions? → The reversal of a previously paid commission due to a refund or fraud
14. Affiliate marketing consists of: → All of the above
15. What is the primary purpose of UTM parameters in affiliate marketing campaigns? → To tag URLs so analytics tools can identify the traffic source, medium, and campaign
16. Meanings of affiliate marketing include: → Provide an additional revenue stream to contribute to an organization's total revenue
17. What does 'EPC' stand for and why is it important when evaluating affiliate programs? → Earnings Per Click — it helps estimate how much revenue each click is likely to generate
18. Which payment model would be MOST beneficial for an affiliate promoting a SaaS subscription product? → Recurring commissions, to earn ongoing income as long as customers remain subscribed
19. True /False: Online gaming platforms are a quick and effective way for businesses to advertise their products. → True
20. What should you do the night before an important exam? → Review key concepts briefly, prepare materials for exam day, and get adequate sleep
21. Your business benefits from affiliate marketing by: → All of the above
22. What is the primary advantage of using a CPA network over a traditional affiliate network? → Payment based on a specific action rather than just a sale
23. What is a flat-rate commission structure in affiliate marketing? → A fixed dollar amount paid per conversion regardless of sale value
24. A perfect trading environment, where there are no expenses or other restrictions on transactions, is referred to as _________. → Frictionless market
25. What does 'net-30' mean in affiliate program payment terms? → Payment is issued 30 days after the end of the earning period
26. The Affiliate is occasionally referred to as _____. → publisher
27. How should you manage your time during a multiple-choice exam? → Calculate time per question, answer easier ones first, mark difficult ones for review
28. What is the most important factor for long-term success in this field? → Continuous learning, practice, and adapting to changes in the industry
29. Which platform is Amazon's official affiliate program called? → Amazon Associates
30. In affiliate marketing, what does 'attribution' refer to? → The process of crediting the correct affiliate for a conversion