Affiliate Marketing Affiliate Marketing MCQ 3

Question 1

What is 'last-click attribution' in affiliate marketing?

Accepted Answer

Crediting the affiliate whose link was clicked immediately before purchase

Answer

Last-click attribution awards the full commission to the affiliate whose link was the final touchpoint before a conversion.

Question 2

An affiliate promotes a SaaS product that pays 30% recurring commission. A customer pays $100/month. How much does the affiliate earn per month from that customer?

Accepted Answer

$30

Answer

30% of $100 = $30 recurring commission per month for as long as the customer remains subscribed.

Question 3

What is the primary purpose of a 'deep link' in affiliate marketing?

Accepted Answer

To direct users to a specific product page instead of the merchant's homepage

Answer

Deep links send referred traffic directly to the most relevant product or landing page, improving conversion rates.

Question 4

Which FTC disclosure requirement applies to US-based affiliate marketers?

Accepted Answer

Affiliates must clearly disclose material connections such as commissions when recommending products

Answer

FTC guidelines require affiliates to clearly and conspicuously disclose any material connection (like earning a commission) to their audience.

Question 5

What does 'chargeback' mean in the context of affiliate commissions?

Accepted Answer

A reversal of commission when a referred sale is refunded or fraudulent

Answer

A chargeback occurs when a merchant reverses a commission payment because the original sale was returned, disputed, or identified as fraud.

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Affiliate Marketing MCQ 3