Affiliate Marketing Affiliate Marketing MCQ 3 — Questions and Answers
Question 1: What is 'last-click attribution' in affiliate marketing?
- Crediting the first affiliate who introduced the customer
- Crediting the affiliate whose link was clicked immediately before purchase (Correct answer)
- Splitting commission equally among all affiliates in the funnel
- Tracking only the most recent campaign click
Correct answer: Crediting the affiliate whose link was clicked immediately before purchase
Last-click attribution awards the full commission to the affiliate whose link was the final touchpoint before a conversion.
Question 2: An affiliate promotes a SaaS product that pays 30% recurring commission. A customer pays $100/month. How much does the affiliate earn per month from that customer?
- $10
- $30 (Correct answer)
- $50
- $70
Correct answer: $30
30% of $100 = $30 recurring commission per month for as long as the customer remains subscribed.
Question 3: What is the primary purpose of a 'deep link' in affiliate marketing?
- To link to a hidden affiliate dashboard
- To direct users to a specific product page instead of the merchant's homepage (Correct answer)
- To pass encrypted tracking data to the merchant
- To enable cross-device cookie tracking
Correct answer: To direct users to a specific product page instead of the merchant's homepage
Deep links send referred traffic directly to the most relevant product or landing page, improving conversion rates.
Question 4: Which FTC disclosure requirement applies to US-based affiliate marketers?
- Affiliates must register with the FTC before promoting any product
- Affiliates must clearly disclose material connections such as commissions when recommending products (Correct answer)
- Disclosures are only required for products over $100
- Disclosures are optional if placed in a privacy policy
Correct answer: Affiliates must clearly disclose material connections such as commissions when recommending products
FTC guidelines require affiliates to clearly and conspicuously disclose any material connection (like earning a commission) to their audience.
Question 5: What does 'chargeback' mean in the context of affiliate commissions?
- A bonus paid for exceeding a sales target
- A reversal of commission when a referred sale is refunded or fraudulent (Correct answer)
- An additional fee charged by the affiliate network
- A penalty for missing promotional deadlines
Correct answer: A reversal of commission when a referred sale is refunded or fraudulent
A chargeback occurs when a merchant reverses a commission payment because the original sale was returned, disputed, or identified as fraud.
Question 6: What is 'affiliate hijacking'?
- When a merchant steals an affiliate's creative assets
- When a competitor replaces an affiliate's tracking ID in links using malware (Correct answer)
- When an affiliate uses another affiliate's coupon code
- When a network redirects clicks to a competing offer
Correct answer: When a competitor replaces an affiliate's tracking ID in links using malware
Affiliate hijacking involves malicious software replacing a legitimate affiliate's tracking ID with another, stealing the commission.
Question 7: Which type of content is generally most effective for promoting high-ticket affiliate offers?
- Short social media posts
- In-depth reviews, comparisons, and case studies (Correct answer)
- Banner ads on unrelated websites
- Automated email blasts to purchased lists
Correct answer: In-depth reviews, comparisons, and case studies
High-ticket purchases require more trust and research, making detailed, informative content more persuasive than brief promotional posts.
Affiliate Marketing Affiliate Marketing MCQ 3
What is 'last-click attribution' in affiliate marketing?