Affiliate Marketing Affiliate Marketing MCQ 2

Question 1

What does 'EPC' stand for in affiliate marketing?

Accepted Answer

Earnings Per Click

Answer

EPC (Earnings Per Click) measures average revenue an affiliate earns each time a user clicks their link.

Question 2

Which affiliate commission structure pays a flat fee for every new customer referred, regardless of purchase amount?

Accepted Answer

Cost Per Acquisition (CPA)

Answer

CPA pays a fixed amount when a referred user completes a defined action, like a purchase or sign-up.

Question 3

In affiliate marketing, what is a 'super affiliate'?

Accepted Answer

A top-performing affiliate driving significant volume and revenue

Answer

Super affiliates generate a disproportionately large share of sales and often negotiate better commission rates.

Question 4

What is 'cookie stuffing' in affiliate marketing?

Accepted Answer

Placing affiliate cookies on a user's browser without their knowledge

Answer

Cookie stuffing is a fraudulent practice where affiliate cookies are dropped without any genuine click or interaction from the user.

Question 5

Which metric best measures how well an affiliate's traffic converts into sales?

Accepted Answer

Conversion rate

Answer

Conversion rate is the percentage of visitors who complete a desired action, making it the most direct measure of traffic quality.

Affiliate Marketing Practice Test