Affiliate Marketing Affiliate Marketing MCQ 2 — Questions and Answers
Question 1: What does 'EPC' stand for in affiliate marketing?
- Earnings Per Click (Correct answer)
- External Partner Commission
- Email Promotion Code
- Estimated Payout Cost
Correct answer: Earnings Per Click
EPC (Earnings Per Click) measures average revenue an affiliate earns each time a user clicks their link.
Question 2: Which affiliate commission structure pays a flat fee for every new customer referred, regardless of purchase amount?
- Revenue share
- Cost Per Acquisition (CPA) (Correct answer)
- Cost Per Mille (CPM)
- Tiered commission
Correct answer: Cost Per Acquisition (CPA)
CPA pays a fixed amount when a referred user completes a defined action, like a purchase or sign-up.
Question 3: In affiliate marketing, what is a 'super affiliate'?
- An affiliate who promotes only one merchant
- A top-performing affiliate driving significant volume and revenue (Correct answer)
- An affiliate with verified social media accounts
- An affiliate who runs paid ads exclusively
Correct answer: A top-performing affiliate driving significant volume and revenue
Super affiliates generate a disproportionately large share of sales and often negotiate better commission rates.
Question 4: What is 'cookie stuffing' in affiliate marketing?
- Adding extra tracking pixels to a page
- Placing affiliate cookies on a user's browser without their knowledge (Correct answer)
- Using multiple cookies to track cross-device journeys
- Storing user preferences in affiliate databases
Correct answer: Placing affiliate cookies on a user's browser without their knowledge
Cookie stuffing is a fraudulent practice where affiliate cookies are dropped without any genuine click or interaction from the user.
Question 5: Which metric best measures how well an affiliate's traffic converts into sales?
- Click-through rate (CTR)
- Bounce rate
- Conversion rate (Correct answer)
- Impressions
Correct answer: Conversion rate
Conversion rate is the percentage of visitors who complete a desired action, making it the most direct measure of traffic quality.
Question 6: What is a 'two-tier' affiliate program?
- A program with two separate commission rates for different products
- A program where affiliates earn commissions on their own sales and recruits' sales (Correct answer)
- A program requiring approval at two stages before joining
- A program with both CPC and CPA payment options
Correct answer: A program where affiliates earn commissions on their own sales and recruits' sales
Two-tier programs let affiliates earn a primary commission on their sales plus a secondary commission on sales made by affiliates they recruit.
Question 7: Which of the following is a key advantage of using an affiliate network over running a direct affiliate program?
- Lower commission rates for merchants
- Access to a built-in pool of affiliates and tracking infrastructure (Correct answer)
- Ability to approve custom cookie durations
- Full ownership of affiliate contact data
Correct answer: Access to a built-in pool of affiliates and tracking infrastructure
Affiliate networks provide merchants with ready-made tracking, payment processing, and access to thousands of existing affiliates.
Affiliate Marketing Affiliate Marketing MCQ 2
What does 'EPC' stand for in affiliate marketing?