Affiliate Marketing MCQ Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Affiliate Marketing MCQ flashcards as text
What does 'EPC' stand for in affiliate marketing?
Answer: Earnings Per Click
EPC (Earnings Per Click) measures average revenue an affiliate earns each time a user clicks their link.
Which affiliate commission structure pays a flat fee for every new customer referred, regardless of purchase amount?
Answer: Cost Per Acquisition (CPA)
CPA pays a fixed amount when a referred user completes a defined action, like a purchase or sign-up.
In affiliate marketing, what is a 'super affiliate'?
Answer: A top-performing affiliate driving significant volume and revenue
Super affiliates generate a disproportionately large share of sales and often negotiate better commission rates.
What is 'cookie stuffing' in affiliate marketing?
Answer: Placing affiliate cookies on a user's browser without their knowledge
Cookie stuffing is a fraudulent practice where affiliate cookies are dropped without any genuine click or interaction from the user.
Which metric best measures how well an affiliate's traffic converts into sales?
Answer: Conversion rate
Conversion rate is the percentage of visitors who complete a desired action, making it the most direct measure of traffic quality.
What is a 'two-tier' affiliate program?
Answer: A program where affiliates earn commissions on their own sales and recruits' sales
Two-tier programs let affiliates earn a primary commission on their sales plus a secondary commission on sales made by affiliates they recruit.
Which of the following is a key advantage of using an affiliate network over running a direct affiliate program?
Answer: Access to a built-in pool of affiliates and tracking infrastructure
Affiliate networks provide merchants with ready-made tracking, payment processing, and access to thousands of existing affiliates.