Affiliate Marketing Affiliate Networks and Platforms 2

Question 1

Which US-based affiliate network merged with Conversant and is considered one of the oldest in the industry?

Accepted Answer

CJ Affiliate

Answer

CJ Affiliate (formerly Commission Junction) is one of the oldest affiliate networks in the US and merged with Conversant to expand its data-driven marketing capabilities.

Question 2

What is 'sub-affiliate' traffic in the context of affiliate networks?

Accepted Answer

Traffic sent by affiliates who partner under a super-affiliate or network publisher

Answer

Sub-affiliate traffic refers to traffic and conversions generated by smaller affiliates who work under a larger affiliate or network publisher that aggregates them.

Question 3

Which feature does Impact (formerly Impact Radius) offer that differentiates it from older affiliate networks?

Accepted Answer

A partnership automation platform with advanced contract and payment management

Answer

Impact offers a full partnership automation platform that goes beyond traditional affiliate tracking, including contract management, automated payments, and multi-party partnerships.

Question 4

What is the primary purpose of a 'network reversal' in affiliate marketing?

Accepted Answer

When a network reverses a previously approved commission due to a return or fraud

Answer

A network reversal occurs when a commission that was previously approved is clawed back, typically because the customer returned the product or the sale was flagged as fraudulent.

Question 5

What does 'EPC' stand for and why is it important when evaluating affiliate programs?

Accepted Answer

Earnings Per Click — it helps estimate how much revenue each click is likely to generate

Answer

EPC (Earnings Per Click) is a benchmark metric that shows average earnings generated per 100 or per single click, helping affiliates compare the profitability of different programs.

Affiliate Marketing Practice Test

Affiliate Marketing Practice Test

Affiliate Marketing Affiliate Networks and Platforms 2