Affiliate Marketing Affiliate Networks and Platforms 2 — Questions and Answers
Question 1: Which US-based affiliate network merged with Conversant and is considered one of the oldest in the industry?
- Impact
- CJ Affiliate (Correct answer)
- Awin
- FlexOffers
Correct answer: CJ Affiliate
CJ Affiliate (formerly Commission Junction) is one of the oldest affiliate networks in the US and merged with Conversant to expand its data-driven marketing capabilities.
Question 2: What is 'sub-affiliate' traffic in the context of affiliate networks?
- Traffic generated below a minimum threshold
- Traffic sent by affiliates who partner under a super-affiliate or network publisher (Correct answer)
- Organic search traffic from subdomains
- Paid traffic that converts at a sub-optimal rate
Correct answer: Traffic sent by affiliates who partner under a super-affiliate or network publisher
Sub-affiliate traffic refers to traffic and conversions generated by smaller affiliates who work under a larger affiliate or network publisher that aggregates them.
Question 3: Which feature does Impact (formerly Impact Radius) offer that differentiates it from older affiliate networks?
- Manual coupon code distribution only
- A partnership automation platform with advanced contract and payment management (Correct answer)
- Exclusively influencer-based partnerships
- Phone-only affiliate support
Correct answer: A partnership automation platform with advanced contract and payment management
Impact offers a full partnership automation platform that goes beyond traditional affiliate tracking, including contract management, automated payments, and multi-party partnerships.
Question 4: What is the primary purpose of a 'network reversal' in affiliate marketing?
- Switching from one affiliate network to another
- When a network reverses a previously approved commission due to a return or fraud (Correct answer)
- Reversing the payment direction from affiliate to merchant
- Cancelling a promotional campaign mid-run
Correct answer: When a network reverses a previously approved commission due to a return or fraud
A network reversal occurs when a commission that was previously approved is clawed back, typically because the customer returned the product or the sale was flagged as fraudulent.
Question 5: What does 'EPC' stand for and why is it important when evaluating affiliate programs?
- Earnings Per Click — it helps estimate how much revenue each click is likely to generate (Correct answer)
- Effective Program Cost — it shows how expensive the program is to run
- Engagement Per Campaign — it measures email open rates
- Expected Profit Conversion — it predicts overall campaign ROI
Correct answer: Earnings Per Click — it helps estimate how much revenue each click is likely to generate
EPC (Earnings Per Click) is a benchmark metric that shows average earnings generated per 100 or per single click, helping affiliates compare the profitability of different programs.
Question 6: Which of the following best describes a 'private affiliate program' compared to a network-based program?
- A program available only during private sales events
- An in-house program run directly by the merchant without using a third-party network (Correct answer)
- A program restricted to influencers with over 100k followers
- A program that only pays via cryptocurrency
Correct answer: An in-house program run directly by the merchant without using a third-party network
A private (or in-house) affiliate program is managed directly by the merchant on their own platform, without the intermediary of a third-party affiliate network.
Affiliate Marketing Affiliate Networks and Platforms 2
Which US-based affiliate network merged with Conversant and is considered one of the oldest in the industry?