Ad Copy Trivia 2

Question 1

What year did David Ogilvy found Ogilvy & Mather, the legendary ad agency?

Accepted Answer

1948

Answer

David Ogilvy founded Ogilvy & Mather in 1948 in New York City.

Question 2

Which famous ad campaign used the tagline 'Just Do It'?

Accepted Answer

Nike

Answer

'Just Do It' was introduced by Nike in 1988 and became one of the most iconic slogans in advertising history.

Question 3

What is the term for the brief, memorable phrase used to identify a brand in advertising?

Accepted Answer

Tagline

Answer

A tagline is the short, memorable phrase that encapsulates a brand's identity or value proposition.

Question 4

Which ad copywriting formula stands for Attention, Interest, Desire, Action?

Accepted Answer

AIDA

Answer

AIDA (Attention, Interest, Desire, Action) is one of the oldest and most widely used copywriting frameworks.

Question 5

Which famous copywriter wrote 'On the average, five times as many people read the headline as read the body copy'?

Accepted Answer

David Ogilvy

Answer

David Ogilvy wrote this in Ogilvy on Advertising, emphasizing the critical importance of headlines.

Ad Copy Practice Test