Ad Copy Ad Copy MCQ 2

Question 1

Which copywriting technique involves presenting a problem and then offering your product as the solution?

Accepted Answer

PAS (Problem-Agitate-Solution)

Answer

PAS first identifies the reader's pain point, intensifies it, then presents the product as the solution.

Question 2

In Google Ads responsive search ads, how many headline slots are available?

Accepted Answer

15

Answer

Responsive search ads allow up to 15 headlines, from which Google tests combinations automatically.

Question 3

What does 'above the fold' mean in the context of digital advertising?

Accepted Answer

Content visible without scrolling

Answer

'Above the fold' refers to the portion of a webpage visible to users without scrolling down.

Question 4

Which element of an email subject line has been shown to most significantly impact open rates?

Accepted Answer

Personalization with recipient's name

Answer

Personalized subject lines using the recipient's name can increase open rates by up to 26%.

Question 5

What is 'social proof' in ad copy?

Accepted Answer

Testimonials, reviews, and usage statistics that build credibility

Answer

Social proof leverages others' positive experiences (reviews, testimonials, user counts) to persuade new buyers.

Ad Copy Practice Test