Ad Copy Call-to-Action Writing

Question 1

What is the primary function of a call-to-action (CTA) in ad copy?

Accepted Answer

To direct the reader to take a specific next step

Answer

A CTA tells the reader exactly what action to take next, guiding them through the conversion funnel.

Question 2

Which type of verb is most effective when writing a CTA button?

Accepted Answer

Action verb (e.g., Get, Start, Download)

Answer

Action verbs create momentum and clearly communicate what the user will do or receive when they click.

Question 3

What does 'first-person CTA' mean in conversion copywriting?

Accepted Answer

Writing the CTA from the reader's perspective, e.g., 'Get My Free Trial'

Answer

First-person CTAs like 'Get My Free Trial' have been shown to outperform second-person CTAs like 'Get Your Free Trial' in many tests.

Question 4

Why is urgency important in a CTA?

Accepted Answer

It reduces procrastination and prompts immediate action

Answer

Urgency creates a psychological push that overcomes the natural tendency to delay a decision.

Question 5

Which of the following CTAs best communicates a low-risk commitment?

Accepted Answer

Start Your Free Trial — No Credit Card Required

Answer

Adding 'No Credit Card Required' removes the perceived risk, making it easier for hesitant users to click.

Ad Copy Practice Test