Web Traffic Web Traffic MCQ 3

Question 1

What does CTR stand for in the context of web traffic analysis?

Accepted Answer

Click-Through Rate

Answer

CTR (Click-Through Rate) measures the percentage of users who click a link compared to the total who see it.

Question 2

Which type of traffic is generated when another website links to yours and a user clicks that link?

Accepted Answer

Referral traffic

Answer

Referral traffic comes from users clicking links on external websites that point to your site.

Question 3

What is a 'traffic spike' and what commonly causes it?

Accepted Answer

A sudden large increase in visitors, often from viral content or media coverage

Answer

A traffic spike is a sudden, sharp increase in visitors typically caused by viral content, press coverage, or a major external event.

Question 4

In Google Analytics 4, which metric replaces the traditional 'sessions' focus with a quality-based measurement?

Accepted Answer

Engaged sessions

Answer

GA4 introduced 'engaged sessions'—sessions lasting over 10 seconds, having a conversion event, or viewing 2+ pages—as a quality indicator.

Question 5

What does a high exit rate on a checkout page most likely suggest?

Accepted Answer

Users are abandoning purchases before completing them

Answer

A high exit rate on a checkout page signals friction in the purchase process causing users to leave without converting.

Web Traffic Practice Test