Web Traffic Trivia 4

Question 1

What is 'page depth' (also called pages per session) a measure of?

Accepted Answer

The average number of pages a visitor views during a single session

Answer

Pages per session (page depth) shows how many pages, on average, users view from when they arrive until they leave.

Question 2

What does 'session timeout' mean in the context of web analytics?

Accepted Answer

The period of inactivity after which a session is considered ended and a new one begins if the user returns

Answer

Analytics platforms end a session after a defined inactivity period (typically 30 minutes), and any subsequent activity starts a new session.

Question 3

What is 'cost per thousand impressions' commonly abbreviated as?

Accepted Answer

CPM

Answer

CPM stands for cost per mille (thousand), representing how much advertisers pay for 1,000 ad impressions.

Question 4

Which traffic channel would newsletter clicks typically be attributed to in analytics?

Accepted Answer

Email

Answer

Clicks from email campaigns are categorized under the Email channel when UTM parameters or recognized email referrers are detected.

Question 5

What does an 'exit rate' tell you about a specific page?

Accepted Answer

The percentage of sessions in which users left the site from that page, regardless of how many pages they visited first

Answer

Exit rate measures the share of all sessions that ended on a given page, including multi-page sessions, unlike bounce rate which counts only single-page sessions.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Trivia 4