Web Traffic Trivia 3

Question 1

What does 'sessions per user' indicate in Google Analytics?

Accepted Answer

How often the average user visits the site within a date range

Answer

Sessions per user shows how many times, on average, each unique user returns and starts a new session during the reporting period.

Question 2

Which type of traffic source do social media posts typically fall under in standard analytics platforms?

Accepted Answer

Social

Answer

Most analytics tools classify traffic from platforms like Facebook or Twitter under the 'Social' channel by default.

Question 3

What is a 'UTM parameter' used for in web traffic tracking?

Accepted Answer

Tagging URLs so analytics can identify campaign traffic sources

Answer

UTM parameters are tags appended to URLs that tell analytics tools which campaign, source, and medium drove a visit.

Question 4

In web analytics, what does a 'goal completion' event typically track?

Accepted Answer

A specific user action considered valuable, such as a form submission or purchase

Answer

A goal completion is triggered when a visitor performs a predefined valuable action, enabling conversion measurement.

Question 5

What does 'impression share' measure in paid search advertising?

Accepted Answer

The percentage of eligible auctions where your ad actually appeared

Answer

Impression share is your actual impressions divided by the total impressions you were eligible to receive, showing how often you show up.

Web Traffic Practice Test