Web Traffic Trivia 2

Question 1

Which HTTP status code indicates a permanent redirect that search engines should follow?

Accepted Answer

301

Answer

A 301 redirect signals a permanent move, telling search engines to transfer link equity to the new URL.

Question 2

What does 'time on page' measure in web analytics?

Accepted Answer

How long a visitor stays on a single page before navigating away

Answer

Time on page tracks how long a user spends viewing a specific page before clicking to another.

Question 3

What is a 'click-through rate' (CTR) in the context of search engine results?

Accepted Answer

The percentage of impressions that result in a click

Answer

CTR is calculated by dividing clicks by impressions and shows how often people click your result when it appears.

Question 4

In web analytics, what does 'direct' traffic typically mean?

Accepted Answer

Visitors who typed the URL directly or used a bookmark

Answer

Direct traffic comes from users who navigate to a site without a traceable referral source, such as typing the URL or using bookmarks.

Question 5

Which metric measures the percentage of visitors who leave after viewing only one page?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of sessions where users view just one page and then leave without further interaction.

Web Traffic Practice Test