Web Traffic Technology & Digital Applications 4

Question 1

In A/B testing for website optimization, what is a 'control group'?

Accepted Answer

The group that experiences the original, unchanged version of the page

Answer

The control group in an A/B test sees the original version (variant A), serving as the baseline against which the new variation is measured.

Question 2

What does 'session replay' technology capture for website analysis?

Accepted Answer

Recordings of mouse movements, clicks, scrolls, and keystrokes during a user's visit

Answer

Session replay tools (like Hotjar or FullStory) record DOM interactions so analysts can watch a reproduction of individual user sessions.

Question 3

What is 'server-side rendering' (SSR) and how does it impact web traffic?

Accepted Answer

HTML is generated on the server per request, delivering fully formed pages that improve SEO crawlability and initial load speed

Answer

SSR generates complete HTML on the server for each request, making pages immediately readable by crawlers and reducing time-to-first-meaningful-paint for users.

Question 4

Which metric measures the percentage of website visitors who complete a desired goal, such as making a purchase?

Accepted Answer

Conversion Rate

Answer

Conversion rate is calculated by dividing the number of goal completions by the total number of visitors, expressed as a percentage.

Question 5

What is the function of a 'canonical tag' (rel=canonical) on a webpage?

Accepted Answer

To tell search engines which URL is the preferred version when duplicate or similar content exists at multiple URLs

Answer

The canonical tag signals to search engines the authoritative URL for a piece of content, consolidating ranking signals and preventing duplicate content issues.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Technology & Digital Applications 4