Web Traffic Technology & Digital Applications 3

Question 1

What is 'dark traffic' in web analytics?

Accepted Answer

Traffic incorrectly categorized as Direct because referrer data was stripped

Answer

Dark traffic refers to referral visits (often from social media apps or secure-to-HTTP redirects) where the referrer header is lost and sessions appear as Direct traffic.

Question 2

Which Core Web Vital metric measures the largest visible content element's load time, reflecting perceived page load speed?

Accepted Answer

Largest Contentful Paint (LCP)

Answer

LCP measures when the largest image or text block in the viewport finishes rendering, serving as a proxy for when the main content is loaded.

Question 3

In the context of web traffic acquisition, what does 'UTM tagging' accomplish?

Accepted Answer

It appends parameters to URLs so analytics tools can attribute traffic to specific campaigns and sources

Answer

UTM parameters (utm_source, utm_medium, utm_campaign, etc.) are added to URLs so analytics platforms can accurately attribute and segment traffic by campaign.

Question 4

What is the role of robots.txt on a website?

Accepted Answer

To instruct search engine crawlers which pages they are allowed or disallowed from crawling

Answer

The robots.txt file tells compliant web crawlers which sections of a site to avoid, though it is a suggestion, not a security barrier.

Question 5

Which protocol improvement introduced multiplexing, allowing multiple requests to be sent over a single TCP connection simultaneously?

Accepted Answer

HTTP/2

Answer

HTTP/2 introduced multiplexing, which eliminates head-of-line blocking by allowing concurrent requests and responses over one connection.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Technology & Digital Applications 3