Web Traffic Technology & Digital Applications 2

Question 1

Which HTTP status code indicates that a requested page has been permanently moved to a new URL, preserving SEO equity?

Accepted Answer

301 Moved Permanently

Answer

A 301 redirect signals to search engines that the page has permanently moved, passing link equity to the new URL.

Question 2

What does the term 'bounce rate' measure in web analytics?

Accepted Answer

The percentage of sessions where users leave after viewing only one page

Answer

Bounce rate is the percentage of single-page sessions where users left without interacting further with the site.

Question 3

In Google Analytics 4 (GA4), what replaces the traditional 'sessions and pageviews' model as the primary tracking unit?

Accepted Answer

Events and parameters

Answer

GA4 is built on an event-based model where every interaction (pageviews, clicks, scrolls) is captured as an event with associated parameters.

Question 4

Which technology allows websites to cache resources in the browser so they work offline and load faster on repeat visits?

Accepted Answer

Service Workers

Answer

Service Workers are scripts that run in the background, enabling offline caching and background sync for Progressive Web Apps.

Question 5

What is the primary purpose of a Content Delivery Network (CDN) in relation to web traffic?

Accepted Answer

To serve content from servers geographically closer to users, reducing latency

Answer

CDNs distribute content across edge servers worldwide so users receive data from the nearest node, reducing load times.

Web Traffic Practice Test