Web Traffic SEO & Organic Search Traffic 2

Question 1

What is a 'meta description' in SEO?

Accepted Answer

A brief summary of a webpage's content displayed in search results

Answer

A meta description is an HTML attribute that provides a short summary of a page's content, often displayed below the title in search engine results.

Question 2

What does 'bounce rate' measure in web analytics?

Accepted Answer

The percentage of visitors who leave after viewing only one page

Answer

Bounce rate is the percentage of sessions in which a user leaves the site after viewing only a single page without any further interaction.

Question 3

What is 'domain authority' (DA) as defined by Moz?

Accepted Answer

A predictive score indicating how well a website is likely to rank on search engines

Answer

Domain Authority (DA) is a score developed by Moz that predicts how competitive a website's ranking potential is, based on backlink quality and quantity.

Question 4

Which type of SEO focuses on improving elements directly within your own website's pages?

Accepted Answer

On-page SEO

Answer

On-page SEO involves optimizing elements directly on your website — such as content, title tags, meta descriptions, and internal links — to improve rankings.

Question 5

What is a 'canonical tag' used for in SEO?

Accepted Answer

To specify the preferred URL version when duplicate or similar content exists

Answer

A canonical tag (rel='canonical') tells search engines which version of a URL is the preferred one, preventing duplicate content issues from diluting rankings.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic SEO & Organic Search Traffic 2