Web Traffic Risk Assessment & Management 5

Question 1

A site gets 70% of its traffic from one Google Search keyword cluster. What risk management action is most warranted?

Accepted Answer

Treat this concentration as a high-priority risk and develop a traffic diversification roadmap

Answer

High traffic concentration in a single keyword cluster creates significant vulnerability; a diversification roadmap reduces that single-point exposure.

Question 2

Which of the following is an example of a 'risk trigger' in web traffic monitoring?

Accepted Answer

Organic sessions dropping more than 25% week-over-week without a known cause

Answer

A risk trigger is a pre-defined threshold or event that signals a risk may be materializing and prompts escalation or response.

Question 3

Your risk assessment identifies that a third-party script on your site slows load time and could increase bounce rate. This is best mitigated by:

Accepted Answer

Auditing and removing or deferring non-essential scripts to improve performance

Answer

Auditing third-party scripts and deferring or removing those that are non-essential directly reduces the performance risk without over-engineering the solution.

Question 4

What is the primary purpose of a post-incident review (PIR) after a major traffic loss event?

Accepted Answer

To document root causes and improve future risk detection and response procedures

Answer

A PIR converts an incident into organizational learning by identifying root causes and improving processes to prevent or respond faster to future events.

Question 5

A news site relies heavily on Google Discover for traffic. What inherent risk must be included in its traffic risk assessment?

Accepted Answer

Discover traffic is algorithmically controlled and can drop unpredictably without notice

Answer

Google Discover traffic is entirely at the discretion of Google's algorithm and can disappear without warning, making it a high-volatility, externally-controlled risk.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Risk Assessment & Management 5