Web Traffic Risk Assessment & Management 4

Question 1

Which formula correctly calculates the Risk Score in a basic qualitative risk assessment matrix?

Accepted Answer

Risk Score = Probability × Impact

Answer

The standard risk scoring formula multiplies probability by impact to rank risks by their overall severity.

Question 2

A website's primary landing page has a single point of failure in its infrastructure. In risk terminology, this is called:

Accepted Answer

A single point of failure (SPOF)

Answer

A Single Point of Failure is any component whose failure alone can cause the entire system or traffic flow to break down.

Question 3

Your SEO team proposes an aggressive link-building campaign using private blog networks (PBNs). How should this be classified in a risk register?

Accepted Answer

High risk — violates Google guidelines and could result in a manual penalty and traffic loss

Answer

PBNs violate Google's Webmaster Guidelines, and discovery typically results in a manual penalty that can severely suppress organic traffic.

Question 4

What is the key difference between a risk appetite and a risk tolerance in traffic management?

Accepted Answer

Risk appetite is the amount of risk desired; risk tolerance is the acceptable deviation from that level

Answer

Risk appetite defines how much risk an organization is willing to pursue, while risk tolerance sets the acceptable variance around that target.

Question 5

A retailer's site traffic drops 40% every January after the holiday season. How should this be treated in a risk assessment?

Accepted Answer

As a known seasonal pattern — flagged but not prioritized as an active threat

Answer

Predictable seasonal fluctuations are expected variations, not uncontrolled risks, and should be documented separately from genuine risk events.

Web Traffic Practice Test