Web Traffic Regulatory Frameworks & Compliance 4

Question 1

A news website embeds a Facebook 'Like' button on every article. Under GDPR, this is problematic because:

Accepted Answer

The button loads Facebook scripts that may track users without their consent before they click

Answer

Embedded third-party social buttons load external scripts that can place tracking cookies on visitors even if they never click the button.

Question 2

Under GDPR's 'right to be forgotten,' when can a website legitimately refuse a deletion request?

Accepted Answer

When the data is necessary for compliance with a legal obligation

Answer

GDPR allows refusal of deletion requests when retaining data is necessary to comply with a legal obligation, such as tax record retention laws.

Question 3

What is 'referrer spam' and which compliance issue does it create for analytics?

Accepted Answer

Fake traffic that appears as real referrers, polluting analytics data and potentially triggering GDPR issues if bot IPs are logged

Answer

Referrer spam sends fake hits to analytics systems, polluting data and potentially causing compliant data retention of non-user bot records.

Question 4

The FTC's endorsement guidelines require influencers driving traffic to a brand's website to:

Accepted Answer

Clearly disclose any material connection to the brand being promoted

Answer

FTC guidelines require influencers to clearly and conspicuously disclose paid partnerships or other material connections that could affect consumer trust.

Question 5

A company wants to retarget website visitors using a pixel. Under GDPR, which step must occur BEFORE the pixel fires for EU visitors?

Accepted Answer

Informed consent must be obtained, typically via a cookie consent banner

Answer

Retargeting pixels place tracking cookies requiring prior informed consent from EU users before they can be activated.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Regulatory Frameworks & Compliance 4