Web Traffic Case Studies & Practical Application 5

Question 1

A media startup measures 'engaged sessions' in GA4 instead of bounce rate. An engaged session requires at least one of what criteria?

Accepted Answer

Session lasts 10+ seconds, has a conversion event, or has 2+ page views

Answer

GA4 defines an engaged session as lasting over 10 seconds, containing a conversion, or including at least 2 pageviews or screenviews.

Question 2

A nonprofit runs a content marketing campaign and wants to attribute donations that happen 2 weeks after the first visit. Which attribution model is most appropriate?

Accepted Answer

Linear or data-driven attribution that distributes credit across the full conversion path

Answer

Multi-touch attribution models credit all touchpoints in a long conversion path, which is essential for high-consideration decisions like donations.

Question 3

An enterprise site has 1 million pages but only 200,000 are indexed. The team has a large crawl budget concern. Which action best preserves crawl budget?

Accepted Answer

Noindex or canonicalize low-value pages (faceted navigation, duplicates, thin content) to focus crawling on valuable pages

Answer

Removing low-value pages from the crawl pool lets Googlebot spend its budget discovering and refreshing high-value content.

Question 4

A fintech company's PPC campaign drives clicks but Google Analytics shows 0 sessions from paid search. What is the most likely technical cause?

Accepted Answer

Auto-tagging is disabled in Google Ads and UTM parameters are missing from landing page URLs

Answer

Without auto-tagging or manual UTMs, Google Analytics cannot distinguish paid search sessions from direct traffic.

Question 5

A tech blog implements AMP (Accelerated Mobile Pages) and sees mobile page speed improve but organic traffic drops 20%. What should be investigated?

Accepted Answer

Whether AMP versions have tracking pixels missing, causing session undercounting

Answer

AMP pages often strip custom JavaScript, which can break analytics tags and make traffic appear lower than it actually is.

Web Traffic Practice Test

Web Traffic Practice Test

Web Traffic Case Studies & Practical Application 5