Web Traffic Web Traffic Sources & Acquisition Channels 2

Question 1

What is 'content marketing' as a traffic acquisition strategy?

Accepted Answer

Creating and distributing valuable content to attract and engage a target audience

Answer

Content marketing involves creating useful, relevant content (blogs, videos, guides) to attract organic traffic and build audience trust.

Question 2

What is 'affiliate traffic'?

Accepted Answer

Visitors sent to your site by affiliate partners who earn a commission on conversions

Answer

Affiliate traffic comes from third-party partners who promote your products and earn a commission when their referrals convert.

Question 3

Which of the following best describes 'remarketing' or 'retargeting' as a traffic strategy?

Accepted Answer

Showing ads to users who previously visited your website

Answer

Retargeting shows ads to users who have already visited your site, keeping your brand top-of-mind to encourage return visits and conversions.

Question 4

What is 'influencer marketing' in the context of driving web traffic?

Accepted Answer

Partnering with social media personalities to promote your brand and drive traffic

Answer

Influencer marketing leverages the audience of social media personalities to direct followers to your website or offer.

Question 5

What does 'CPM' mean in digital advertising?

Accepted Answer

Cost Per Thousand Impressions

Answer

CPM (Cost Per Mille) is the cost an advertiser pays for 1,000 ad impressions, used in display and awareness campaigns.

Web Traffic Practice Test