Web Traffic Web Traffic Analytics & Metrics

Question 1

Which metric measures the percentage of visitors who leave a website after viewing only one page?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of single-page sessions where the user left without interacting further.

Question 2

In Google Analytics, what does 'sessions' measure?

Accepted Answer

Groups of user interactions within a time period

Answer

A session is a group of user interactions with your website that take place within a given time frame.

Question 3

What is the difference between 'users' and 'sessions' in web analytics?

Accepted Answer

Users count individuals; sessions count visits (one user can have multiple sessions)

Answer

Users represent unique individuals, while sessions count total visits — one user can start multiple sessions.

Question 4

Which metric best indicates how engaging your content is by showing how long visitors stay on a page?

Accepted Answer

Average session duration

Answer

Average session duration measures the total time users spend on a site per session, reflecting content engagement.

Question 5

What does a high 'pages per session' metric typically indicate?

Accepted Answer

Users are engaged and exploring multiple pages

Answer

A high pages-per-session value generally indicates that visitors find content compelling enough to browse multiple pages.

Web Traffic Practice Test