Voice Over Commercial and Corporate Voice Over

Question 1

What is a 'hard sell' read in commercial voice over?

Accepted Answer

An energetic, urgent, and high-pressure delivery style pushing the audience to act immediately

Answer

Hard sell is a high-energy, persuasive delivery style with urgency and excitement, typically used for retail, clearance sales, or infomercials to drive immediate action.

Question 2

What is a 'soft sell' read in commercial voice over?

Accepted Answer

A warm, conversational, understated delivery that builds trust rather than applying pressure

Answer

Soft sell uses a natural, genuine tone to build brand affinity and trust without pressure, commonly used in premium, lifestyle, and brand-building campaigns.

Question 3

What is 'eLearning' voice over characterized by?

Accepted Answer

Clear, neutral, instructional delivery with steady pacing and accessible language

Answer

eLearning voice over requires a clear, friendly, professional tone that keeps learners engaged and supports comprehension without distraction.

Question 4

What does 'spec spot' mean in voice over commercial work?

Accepted Answer

A speculative demo commercial created to showcase a voice actor's style without a real client

Answer

A spec spot is a fictional demo commercial produced to display a voice actor's performance style, often used in demo reels to attract real clients.

Question 5

What is a 'tag' in a commercial voice over script?

Accepted Answer

A short closing line added to a spot, often with location-specific or promotional information

Answer

A tag is a brief closing addendum — typically a local address, phone number, or limited-time offer — appended to a commercial, often recorded separately for easy updating.

Voice Over Practice Test

Voice Over Practice Test

Voice Over Commercial and Corporate Voice Over