Voice Over Voice Over Business and Marketing 1 — Questions and Answers
Question 1: What is a voice over 'demo reel'?
- A short audio compilation showcasing a voice actor's range and style (Correct answer)
- A video of a voice actor recording in a studio
- A list of all credits a voice actor has earned
- A price quote document sent to potential clients
Correct answer: A short audio compilation showcasing a voice actor's range and style
A demo reel is a polished 60–90 second audio showcase of a voice actor's best work, designed to attract clients and casting directors.
Question 2: What does 'P2P' stand for in the voice over marketplace industry?
- Pay-to-Play — platforms where actors pay subscription fees to audition (Correct answer)
- Peer-to-Peer — direct connections between studios
- Producer-to-Performer — the casting hierarchy
- Post-to-Publish — the workflow for online demos
Correct answer: Pay-to-Play — platforms where actors pay subscription fees to audition
Pay-to-Play (P2P) platforms like Voices.com and Voice123 charge subscription fees for access to audition opportunities posted by clients.
Question 3: What is a 'union' voice over job in the US?
- A job covered by SAG-AFTRA agreements with minimum pay rates and protections (Correct answer)
- A job booked through a voice over agency
- A collaborative project involving multiple voice actors
- A job recorded at a union-certified studio only
Correct answer: A job covered by SAG-AFTRA agreements with minimum pay rates and protections
SAG-AFTRA is the main US performers' union; union voice over jobs must comply with negotiated minimum rates, session fees, and residual structures.
Question 4: What is a 'buyout' rate in voice over?
- A one-time fee that covers all usage of the recording in perpetuity (Correct answer)
- A refundable deposit paid before a session
- A fee charged when the client cancels a booking
- The rate charged for buying out a competitor's talent
Correct answer: A one-time fee that covers all usage of the recording in perpetuity
A buyout means the client pays a single flat fee for unlimited, perpetual use of the recording without additional residual payments.
Question 5: What is the standard format for delivering finished voice over files to US broadcast clients?
- 48 kHz / 24-bit WAV, mono (Correct answer)
- 44.1 kHz / 16-bit MP3, stereo
- 96 kHz / 32-bit AIFF, stereo
- 22 kHz / 8-bit WAV, mono
Correct answer: 48 kHz / 24-bit WAV, mono
48 kHz / 24-bit mono WAV is the broadcast-standard delivery format accepted by most US television, radio, and streaming clients.
Question 6: What does 'ADR' stand for in the voice over and film industry?
- Automated Dialogue Replacement (Correct answer)
- Audio Delivery Record
- Ambient Dialogue Recording
- Automated Demo Reel
Correct answer: Automated Dialogue Replacement
ADR (Automated Dialogue Replacement) is the process of re-recording dialogue in a studio to replace audio captured on set that has poor quality.
Voice Over Voice Over Business and Marketing 1
What is a voice over 'demo reel'?