Voice Over Commercial and Corporate Voice Over

Question 1

What is a 'hard sell' read in commercial voice over?

Accepted Answer

An energetic, urgent, and high-pressure delivery style pushing the audience to act immediately

Answer

A quiet, intimate tone used for luxury brand advertising

Answer

A dry, informational delivery with no emotional coloring

Answer

A slow, deliberate read emphasizing product specifications

Question 2

What is a 'soft sell' read in commercial voice over?

Accepted Answer

A warm, conversational, understated delivery that builds trust rather than applying pressure

Answer

A whispered delivery used for luxury goods advertising

Answer

A very fast read designed to fit many words into a short spot

Answer

A monotone read that lets the music carry the emotional weight

Question 3

What is 'eLearning' voice over characterized by?

Accepted Answer

Clear, neutral, instructional delivery with steady pacing and accessible language

Answer

Highly dramatic character performance with emotional peaks

Answer

Very fast delivery to cover large amounts of content quickly

Answer

Regional accents chosen to match the course subject matter

Question 4

What does 'spec spot' mean in voice over commercial work?

Accepted Answer

A speculative demo commercial created to showcase a voice actor's style without a real client

Answer

A specifically timed commercial spot with strict word count

Answer

A spot recorded for a niche specialty product

Answer

The specification document outlining technical delivery requirements

Question 5

What is a 'tag' in a commercial voice over script?

Accepted Answer

A short closing line added to a spot, often with location-specific or promotional information

Answer

The opening hook that grabs listeners in the first three seconds

Answer

The legal disclaimer read at high speed at the end of the spot

Answer

The client's brand name mentioned at the start of the recording

Question 6

What is 'IVR' voice over?

Accepted Answer

Interactive Voice Response — the pre-recorded voice system for phone menus

Answer

Integrated Video Recording — a type of corporate video narration

Answer

Internal Voice Routing — a communication system for large studios

Answer

Instant Voice Replay — a review system in live broadcast