Video Marketing Trivia 3

Question 1

Which company acquired YouTube in 2006 for approximately $1.65 billion?

Accepted Answer

Google

Answer

Google acquired YouTube in October 2006 for $1.65 billion in stock, one of tech's most famous acquisitions.

Question 2

What is 'pre-roll' advertising in video marketing?

Accepted Answer

Ads that play before the main video content

Answer

Pre-roll ads are video advertisements that play automatically before the viewer's chosen content begins.

Question 3

Which frame rate is considered the cinematic standard for film-quality video?

Accepted Answer

24 fps

Answer

24 frames per second has been the cinematic standard since the early days of sound film and is still widely used for a 'movie look.'

Question 4

What does 'OTT' stand for in video streaming?

Accepted Answer

Over-The-Top

Answer

OTT (Over-The-Top) refers to streaming services delivered directly over the internet, bypassing traditional cable or satellite providers.

Question 5

Which psychological principle explains why adding captions to videos increases engagement?

Accepted Answer

The dual-coding theory

Answer

Dual-coding theory states that combining verbal and visual information (captions + video) enhances memory and comprehension.

Video Marketing Practice Test