Video Marketing Trivia 3 — Questions and Answers
Question 1: Which company acquired YouTube in 2006 for approximately $1.65 billion?
- Microsoft
- Amazon
- Google (Correct answer)
Correct answer: Google
Google acquired YouTube in October 2006 for $1.65 billion in stock, one of tech's most famous acquisitions.
Question 2: What is 'pre-roll' advertising in video marketing?
- Ads that play before the main video content (Correct answer)
- Ads shown only on mobile devices
- Product placement within videos
- Banner ads displayed below a video player
Correct answer: Ads that play before the main video content
Pre-roll ads are video advertisements that play automatically before the viewer's chosen content begins.
Question 3: Which frame rate is considered the cinematic standard for film-quality video?
- 60 fps
- 24 fps (Correct answer)
- 30 fps
- 120 fps
Correct answer: 24 fps
24 frames per second has been the cinematic standard since the early days of sound film and is still widely used for a 'movie look.'
Question 4: What does 'OTT' stand for in video streaming?
- On The Timeline
- Over-The-Top (Correct answer)
- Original Trending Television
- Optimized Targeted Targeting
Correct answer: Over-The-Top
OTT (Over-The-Top) refers to streaming services delivered directly over the internet, bypassing traditional cable or satellite providers.
Question 5: Which psychological principle explains why adding captions to videos increases engagement?
- Cognitive load theory
- Social proof
- The mere exposure effect
- The dual-coding theory (Correct answer)
Correct answer: The dual-coding theory
Dual-coding theory states that combining verbal and visual information (captions + video) enhances memory and comprehension.
Question 6: What is a 'hero video' in a brand's content strategy?
- A short 15-second ad
- A high-production flagship video meant to attract mass audiences (Correct answer)
- A video featuring celebrity endorsements only
- A tutorial video for new customers
Correct answer: A high-production flagship video meant to attract mass audiences
Hero videos are high-budget, high-reach pieces created to generate brand awareness and attract the widest possible audience.
Question 7: Which video marketing metric directly measures how often viewers skip or abandon a video ad?
- Impression share
- Skip rate (Correct answer)
- Share of voice
- Frequency cap
Correct answer: Skip rate
Skip rate measures the percentage of viewers who click 'Skip Ad' after it becomes available, typically after 5 seconds.
Video Marketing Trivia 3
Which company acquired YouTube in 2006 for approximately $1.65 billion?