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Trivia Flashcards

7 cards from real Video Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Trivia flashcards as text

  1. Which company acquired YouTube in 2006 for approximately $1.65 billion?

    Answer: Google

    Google acquired YouTube in October 2006 for $1.65 billion in stock, one of tech's most famous acquisitions.

  2. What is 'pre-roll' advertising in video marketing?

    Answer: Ads that play before the main video content

    Pre-roll ads are video advertisements that play automatically before the viewer's chosen content begins.

  3. Which frame rate is considered the cinematic standard for film-quality video?

    Answer: 24 fps

    24 frames per second has been the cinematic standard since the early days of sound film and is still widely used for a 'movie look.'

  4. What does 'OTT' stand for in video streaming?

    Answer: Over-The-Top

    OTT (Over-The-Top) refers to streaming services delivered directly over the internet, bypassing traditional cable or satellite providers.

  5. Which psychological principle explains why adding captions to videos increases engagement?

    Answer: The dual-coding theory

    Dual-coding theory states that combining verbal and visual information (captions + video) enhances memory and comprehension.

  6. What is a 'hero video' in a brand's content strategy?

    Answer: A high-production flagship video meant to attract mass audiences

    Hero videos are high-budget, high-reach pieces created to generate brand awareness and attract the widest possible audience.

  7. Which video marketing metric directly measures how often viewers skip or abandon a video ad?

    Answer: Skip rate

    Skip rate measures the percentage of viewers who click 'Skip Ad' after it becomes available, typically after 5 seconds.