Video Marketing Trivia 2 — Questions and Answers
Question 1: Which video platform introduced the 'Shorts' format to compete with TikTok?
- YouTube (Correct answer)
- Snapchat
Correct answer: YouTube
YouTube launched Shorts in 2020 as its short-form vertical video format to compete with TikTok.
Question 2: What does the term 'B-roll' refer to in video production?
- The main interview footage
- Supplemental cutaway footage (Correct answer)
- Behind-the-scenes outtakes
- The final edited version
Correct answer: Supplemental cutaway footage
B-roll is supplemental or alternative footage intercut with the main shot to add context, depth, or visual interest.
Question 3: Which metric measures the percentage of viewers who watched a video all the way to the end?
- Click-through rate
- View velocity
- Completion rate (Correct answer)
- Engagement rate
Correct answer: Completion rate
Completion rate (also called view-through rate) measures the percentage of viewers who watched the entire video.
Question 4: What was the first video ever uploaded to YouTube?
- Evolution of Dance
- Me at the zoo (Correct answer)
- Charlie Bit My Finger
- Keyboard Cat
Correct answer: Me at the zoo
'Me at the zoo' was uploaded by YouTube co-founder Jawed Karim on April 23, 2005.
Question 5: In video SEO, what is the primary purpose of a video transcript?
- To reduce file size
- To improve accessibility and searchability (Correct answer)
- To replace video thumbnails
- To track viewer emotions
Correct answer: To improve accessibility and searchability
Transcripts make video content accessible to hearing-impaired viewers and allow search engines to index the spoken content.
Question 6: Which video aspect ratio is standard for most modern smartphone vertical videos?
- 16:9
- 4:3
- 9:16 (Correct answer)
- 1:1
Correct answer: 9:16
9:16 is the standard portrait/vertical ratio for smartphone videos used on TikTok, Reels, and Stories.
Question 7: What is 'dead air' in video marketing?
- Footage shot outdoors
- Unintended silence or lack of content in a video (Correct answer)
- A type of video compression
- Green screen background
Correct answer: Unintended silence or lack of content in a video
Dead air refers to unintended pauses or blank moments in a video that can lose viewer attention.
Video Marketing Trivia 2
Which video platform introduced the 'Shorts' format to compete with TikTok?