Video Marketing On Social Media 2

Question 1

Which video length typically performs best for Instagram Reels in 2024?

Accepted Answer

60–90 seconds

Answer

Instagram Reels between 60–90 seconds tend to see the highest reach and engagement on the platform.

Question 2

What does 'native video' mean on social media platforms?

Accepted Answer

Videos uploaded directly to the platform rather than shared as external links

Answer

Native video is uploaded directly to a platform (e.g., Facebook), which algorithms favor over external links like YouTube shares.

Question 3

Which metric best measures how compelling the first few seconds of a social media video are?

Accepted Answer

3-second video view rate

Answer

The 3-second video view rate shows what percentage of viewers watched at least 3 seconds, indicating initial hook strength.

Question 4

For LinkedIn video marketing, which content type typically drives the highest engagement?

Accepted Answer

Thought leadership and industry insight videos

Answer

LinkedIn's professional audience responds best to thought leadership content that offers industry expertise and actionable insights.

Question 5

What is the primary purpose of adding subtitles or captions to social media videos?

Accepted Answer

To make content accessible to viewers watching without sound

Answer

Studies show 85% of Facebook videos are watched without sound, so captions ensure your message reaches silent viewers.

Video Marketing Practice Test