Video Marketing On Social Media 2 — Questions and Answers
Question 1: Which video length typically performs best for Instagram Reels in 2024?
- 60–90 seconds (Correct answer)
- 3–5 minutes
- 15–30 seconds
- 10 minutes
Correct answer: 60–90 seconds
Instagram Reels between 60–90 seconds tend to see the highest reach and engagement on the platform.
Question 2: What does 'native video' mean on social media platforms?
- Videos shot outdoors
- Videos uploaded directly to the platform rather than shared as external links (Correct answer)
- Videos without any editing
- Videos that use platform-native filters only
Correct answer: Videos uploaded directly to the platform rather than shared as external links
Native video is uploaded directly to a platform (e.g., Facebook), which algorithms favor over external links like YouTube shares.
Question 3: Which metric best measures how compelling the first few seconds of a social media video are?
- Total views
- 3-second video view rate (Correct answer)
- Shares count
- Comment sentiment
Correct answer: 3-second video view rate
The 3-second video view rate shows what percentage of viewers watched at least 3 seconds, indicating initial hook strength.
Question 4: For LinkedIn video marketing, which content type typically drives the highest engagement?
- Celebrity endorsements
- Behind-the-scenes office footage
- Thought leadership and industry insight videos (Correct answer)
- Product unboxing clips
Correct answer: Thought leadership and industry insight videos
LinkedIn's professional audience responds best to thought leadership content that offers industry expertise and actionable insights.
Question 5: What is the primary purpose of adding subtitles or captions to social media videos?
- To improve video resolution
- To increase file size for better quality signals
- To make content accessible to viewers watching without sound (Correct answer)
- To add keyword metadata for search engines
Correct answer: To make content accessible to viewers watching without sound
Studies show 85% of Facebook videos are watched without sound, so captions ensure your message reaches silent viewers.
Question 6: Which TikTok strategy involves collaborating with another creator's content by filming a response side-by-side?
- Stitch
- Duet (Correct answer)
- Collab
- Remix
Correct answer: Duet
TikTok's Duet feature allows two videos to play side-by-side, enabling creators to react or collaborate with existing content.
Question 7: What is 'social proof' in the context of social media video marketing?
- Verifying your social media account with a blue checkmark
- Using viewer counts, testimonials, or shares to build credibility (Correct answer)
- Proving your video meets platform content guidelines
- A/B testing two video versions simultaneously
Correct answer: Using viewer counts, testimonials, or shares to build credibility
Social proof leverages metrics like views, comments, and shares — or video testimonials — to signal trustworthiness to new viewers.
Video Marketing On Social Media 2
Which video length typically performs best for Instagram Reels in 2024?