On Social Media Flashcards
7 cards from real Video Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 On Social Media flashcards as text
Which video length typically performs best for Instagram Reels in 2024?
Answer: 60–90 seconds
Instagram Reels between 60–90 seconds tend to see the highest reach and engagement on the platform.
What does 'native video' mean on social media platforms?
Answer: Videos uploaded directly to the platform rather than shared as external links
Native video is uploaded directly to a platform (e.g., Facebook), which algorithms favor over external links like YouTube shares.
Which metric best measures how compelling the first few seconds of a social media video are?
Answer: 3-second video view rate
The 3-second video view rate shows what percentage of viewers watched at least 3 seconds, indicating initial hook strength.
For LinkedIn video marketing, which content type typically drives the highest engagement?
Answer: Thought leadership and industry insight videos
LinkedIn's professional audience responds best to thought leadership content that offers industry expertise and actionable insights.
What is the primary purpose of adding subtitles or captions to social media videos?
Answer: To make content accessible to viewers watching without sound
Studies show 85% of Facebook videos are watched without sound, so captions ensure your message reaches silent viewers.
Which TikTok strategy involves collaborating with another creator's content by filming a response side-by-side?
Answer: Duet
TikTok's Duet feature allows two videos to play side-by-side, enabling creators to react or collaborate with existing content.
What is 'social proof' in the context of social media video marketing?
Answer: Using viewer counts, testimonials, or shares to build credibility
Social proof leverages metrics like views, comments, and shares — or video testimonials — to signal trustworthiness to new viewers.