Video Ads and Commercial Video Ads and Commercial 5

Question 1

What is 'retargeting' in digital video advertising?

Accepted Answer

Showing video ads to users who previously interacted with your brand

Answer

Retargeting shows ads to users who have previously visited your website or engaged with your brand to re-engage them.

Question 2

Which of the following best describes 'Connected TV' (CTV) advertising?

Accepted Answer

Video ads delivered to internet-connected television devices like smart TVs

Answer

CTV advertising delivers video ads through smart TVs, streaming devices like Roku or Fire TV, and gaming consoles connected to the internet.

Question 3

What is 'share of voice' (SOV) in advertising?

Accepted Answer

A brand's ad spending as a percentage of total category ad spending

Answer

Share of voice measures how much of the advertising in a category belongs to one brand compared to competitors.

Question 4

What does 'above the line' (ATL) advertising refer to in the context of commercials?

Accepted Answer

Mass-market advertising through TV, radio, and print with broad reach

Answer

ATL advertising uses mass media channels like TV and radio to reach a broad, general audience rather than a targeted segment.

Question 5

In video ad production, what is 'color grading'?

Accepted Answer

The post-production process of adjusting and enhancing the color of footage

Answer

Color grading is a post-production technique that adjusts the color, contrast, and tone of footage to achieve a desired visual style.

Video Ads and Commercial Practice Test