Video Ads and Commercial Video Ads and Commercial 3

Question 1

What is 'programmatic advertising' in the context of video ads?

Accepted Answer

Using automated software to buy and place video ads in real time

Answer

Programmatic advertising uses automated technology and real-time bidding to purchase and place video ads efficiently.

Question 2

Which of the following best describes 'outstream' video ads?

Accepted Answer

Video ads that autoplay within non-video content like articles

Answer

Outstream video ads play within text-based content environments, not inside a traditional video player.

Question 3

What is the primary goal of a 'direct response' video commercial?

Accepted Answer

To generate an immediate measurable action from viewers

Answer

Direct response commercials aim to prompt viewers to take an immediate action, such as calling or visiting a website.

Question 4

What does CPV stand for in video advertising pricing?

Accepted Answer

Cost Per View

Answer

CPV (Cost Per View) is a pricing model where advertisers pay each time a viewer watches or engages with their video ad.

Question 5

In TV advertising, what is a 'daypart'?

Accepted Answer

A segment of the broadcast day used for ad scheduling

Answer

Dayparts are defined time blocks (e.g., prime time, morning) that help advertisers target audiences watching at specific times.

Video Ads and Commercial Practice Test