Video Ads and Commercial Video Ads 2

Question 1

Which Google Ads video campaign subtype is best suited for driving website visits and conversions?

Accepted Answer

Video action campaign

Answer

Video action campaigns are designed to drive conversions and website visits by combining in-stream and in-feed video ads with a call-to-action.

Question 2

What is the maximum length allowed for a YouTube bumper ad?

Accepted Answer

6 seconds

Answer

Bumper ads are non-skippable video ads that are limited to a maximum of 6 seconds.

Question 3

Which metric measures the percentage of users who clicked on a video ad's call-to-action overlay?

Accepted Answer

Click-through rate (CTR)

Answer

CTR (click-through rate) measures clicks on the CTA overlay or ad link divided by total impressions.

Question 4

In Google Video Ads, what does 'quartile reporting' measure?

Accepted Answer

The percentage of viewers who watched 25%, 50%, 75%, and 100% of the video

Answer

Quartile reporting tracks how far into a video viewers watched, broken into 25%, 50%, 75%, and 100% completion milestones.

Question 5

Which targeting option allows advertisers to show video ads to users who have previously visited their website?

Accepted Answer

Remarketing lists

Answer

Remarketing lists let advertisers retarget users who have already interacted with their website or YouTube channel.

Video Ads and Commercial Practice Test